Our Mission
GET GAME – GIVE LIFE^® has one primary goal: to increase organ donation rates and help save lives. Through powerful half-time ceremonies at NCAA and NBA basketball games, the program brings the message of organ donation to college students and sports fans across the country.

All sports fans are passionate about their teams – it’s something you can feel the moment you walk into an arena. Likewise, the GET GAME – GIVE LIFE^® program makes another important connection with the crowd. It gives fans the knowledge and power to save lives.

GET GAME – GIVE LIFE^® provides fans with the facts, encourages them to join their state’s organ donor registry, and as a result, it helps score a victory for countless people in need.

Our Reach
Since its inception in 2002, GET GAME – GIVE LIFE^® has grown in magnitude, impact and recognition. To date, the program has reached over 800,000 people in more than 30 cities across the country at basketball games alone. Media coverage in various cities has amplified this reach to millions of people.

Created by Corporate Planners, Inc., the program is established as one of the most recognized, respected and effective cause-related events held during the NCAA basketball season.